Grow Your Instagram Audience Organically

Every creative wants an engaged social media following, but not everyone knows where to start. There are many ways to grow your Instagram account organically, and whatever you do don’t fall into the trap of buying followers. Read why here. Attracting the right people to your page takes a lot of time and patience, but here are eight (completely free!) tricks you can use to maximize your potential with every post.

1. Utilize Hashtags To Reach The Right People

Whenever you post a picture, try adding hashtags that not only relate to your photo but the audience you’re trying to reach as well. Using hashtags is the number one way to get your account discovered and creating your own hashtag is a great way to boost brand credibility. Instagram allows up to 30 hashtags per post; we definitely recommend using them all.

If you’re afraid your post will look spammy, add the tags as a comment, but don’t wait! Add them as soon as you post! Check out this post for lists our favorite tried and true hashtags for photographers.

2. Build Community By Engaging With Others

Don’t just focus on your own posts. Interact with users that captivate your interests and bring value to your feed. Liking, commenting, following and sharing the content you enjoy is a fantastic way to build an engaged following. Use hashtags to find new accounts to enjoy or glean new inspiration.

3. Post Quality Photos With Engaging Captions

You know your work is amazing but don’t forget that your words are just as important as the photo! Wow them with your wit, or show your softer side. Ask questions that prompt your audience to respond or make suggestions.


4. Consistency is Key

Keep your place in the algorithm, and your audience’s interest by posting regularly. Whether it’s once a day or just a few times a week, pick a schedule and stick to it. Planoly is a great tool for planning and scheduling your feed.

5. What’s Your Niche?

Creating a niche also falls into consistency, but the subject deserves special attention. Creating a theme for your Instagram account can be a huge selling point. If you’re a food photographer, wow your followers with amazing photos of culinary masterpieces. If you’re a landscape photographer, keep those scenes a coming. If you’re into weddings, share all the beauty, details and the love!

6. Know The Optimal Times To Share

Contrary to popular belief there are some well-researched best times to post. Major analytics platforms have released their own studies about when users are most active, so there is a method to the madness, check out this article on the best times to post!

7. Share The Location

Add the location of your photos whenever relevant. For instance, if you shoot a family session at a gorgeous location, geotag the photo so other photographers and potential clients can connect with you when they search that area.

8. Host a Giveaway

EVERYONE loves a giveaway! Host an event that requires users to repost your photo, then tag a few friends. The best thing about giveaways is that you get a lot of engagement, though the downside is you may lose some followers once the promotion is over.

There are so many ways to gain an engaged audience on Instagram, but it truly takes time, patience and commitment. In the end, it pays off with new clients and an active audience who adores your work.

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5 Comments

  • Reply Megan // A Dash of Mum Blog May 29, 2017 at 2:35 pm

    Great tips – I love the ideas you have listed 🙂

  • Reply Chanel May 29, 2017 at 2:38 pm

    Awesome tips!

  • Reply The Bearded Hiker May 29, 2017 at 2:39 pm

    Great tips!

  • Reply Nailil May 29, 2017 at 3:02 pm

    These are great tips! While it sounds easy to buy followers! I personally can’t see myself doing so, because organic growth is much better for overall engagement.

  • Reply Kamira Gayle May 30, 2017 at 3:18 pm

    Nice tips. Thanks!

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